Distilling Complexity into Clarity

We build thoughtfully designed apps that help you make better decisions about the experiences that matter most. Tools that cut through noise and surface what’s meaningful.

You’ve Had Great Experiences. Can You Remember Why?

You’ve been to hundreds of restaurants, stayed at dozens of hotels, watched countless movies. But when a friend asks for a recommendation, you draw a blank. Or worse—you remember loving something but can’t recall why, so you end up scrolling through old photos or searching your text messages for clues.

Introducing Rate It

An iOS app that puts you in control of how you rate your favorite movies, restaurants, travel destinations, etc.

Create Custom Categories

Add Your Rating

Compare Your Ratings

Learn More

Rating Detail Final — Your ratings. Your rules.

Built on Principles That Matter

We believe great software doesn’t add complexity—it removes it. Rate It is designed to give you clarity without compromise.

Refined

Polished, considered, never cluttered

We believe software should feel effortless. Every feature earns its place. No bloat, no distractions — just the tools you need to capture what matters.

Personal

Your framework, your criteria, your insights

Generic rating systems force you into someone else’s categories. Rate It adapts to how you think. Create the rating scales that match what you actually care about.

Built to Last

Tools you’ll still find useful years from now

We’re not chasing trends or viral moments. Rate It is designed to be genuinely useful today or five years from now. Your insights shouldn’t have an expiration date.

Built for People Who Care About Quality

Not everyone needs to remember every experience. But if you’re someone who values quality—who notices the difference between good and great, who seeks out the best and wants to remember what makes it special—you need more than vague memories. You need a system.

The Foodie

You’ve found your favorite ramen spot, but three months later you can’t remember which bowl you ordered or why it was so good. Your notes app is full of restaurant names with no context. You need a system that captures the why behind your favorites.

The Traveler

That boutique hotel in Charleston. The coffee shop in Portland. The hiking trail outside Denver. You know you loved them—you just can’t recall the names when friends ask for recommendations. Your best travel discoveries fade into “somewhere in…” stories.

The Curator

Friends always ask you for recommendations because you have great taste and actually remember the details. But even you struggle to recall specifics from six months ago. You deserve a tool that keeps pace with your curiosity.

Available on iOS